The Panagbenga Festival beats them all as Baguio’s top attraction. This so-called “flower festival” was first held in the early 90s to lift the people’s spirits after a devastating earthquake. The ensuing festival was so successful, they brought it back the year afterward, and the year after that… and never stopped.
Over time, the festival format evolved and expanded to cover an entire month’s worth of festivities. The event now promotes commerce and cultural development for both Baguio and the surrounding areas.

The Panagbenga Parade

The parade is the Panagbenga festival’s main event, held at the end of the month-long celebration period. The word “Panagbenga” literally means “season of blooming”, so expect to see floats liberally decorated with blossoms, like those you’d find in Pasadena’s Rose Parade (the scale is smaller of course, due to Baguio’s tight streets).
Costumed revelers and lively dancers also weave their way down the parade route, with marching bands heralding the parade’s presence.
If parades aren’t your thing, or you’d like make the most of your stay in Baguio, the Panagbenga event schedule offers plenty of other entertaining options.
Trade fairs and bazaars are a constant presence, where artisans and entrepreneurs from Baguio and the surrounding territories display their products. These can range from special foods and custom clothing to gadgets and novelty items.
Big name bands and celebrities share the spotlight with local talent in a rolling schedule of concerts and variety show events. Many of them are free, held in prominent locations like SM City Baguio (though there’s still a charge for the best seats, usually bought in advance).
Local organizations also host special events like paintball tournaments and art competitions, as both fundraisers and to promote their cause.
The actual events change from year to year, but a full schedule is usually provided by the Panagbenga organizers. Most hotels display the schedules in their lobby. You can also visit the Baguio tourism council’s website for details.


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